The Promise CMO Suite: Real Value-Add
Strategic Partners
Digital Marketing:
Prolific Ventures (www.prolific.media) is a digital marketing agency/Accelerator. Co-founded by Promise and Prolific Media, the Company has accelerated eComm growth for many companies, notably AKIRA, Annabelle and Pear’s Snacks within the Promise portfolio.
Brick & Mortar Distribution:
Surge CPG (www.surgecpg.com) is an Incubator/Accelerator for Food & Beverage companies. Co-founded by Promise, Norman Distribution and Advanced Naturals Group, Surge provides a 10+ person sales team, distribution to 3,000+ retail accounts, and broker access to 50+ Foodservice accounts. Surge currently works with Annabelle and Pear’s Snacks.
Creative/Branding:
Gertrude Inc (www.gertrude.agency) is an Innovation & Brand Development agency, working side-by-side with Prolific and Surge to improve Innovation, Branding and Packaging among many things. Gertrude’s current customer roster includes PepsiCo, Hershey’s, Ketel One and Annabelle
Digital & Brick & Mortar Distribution/Marketing Opportunities
Direct-to-Consumer Sales: All three management teams believe the company’s current direct-to-consumer website is under-utilized. Making clear so as not to compete with its customers, Prolific/Gertrude will assist in growing the company’s direct to consumer sales.
Geo-Targeted Marketing for Retail Customers: Utilizing geographically targeted data, Prolific/Surge will help drive consumers to brick & mortar locations, where branded & private label customers are selling Annabelle/SGF/EMB products
Test/Incubate New Products: New products are economically tested digitally (via Prolific) and through brick & mortar (via Surge CPG)
B2B Sales Leads: Through a proprietary software called Birdsi, Prolific is able to help identify and provide contact information for Buyer leads at many of the major potential customers
Promise Holdings brings a CMO Services Suite to all of its portfolio companies. This consists of:
Prolific Ventures
Prolific Ventures is a partnership between Promise Holdings and Prolific Media to invest in and provide value-added services to various eComm businesses, by providing value-added digital marketing expertise, equity & debt capital raising capabilities, and general strategic and revenue generating capabilities.”.
SURGE CPG
Surge CPG was created to provide the next generation of food and beverage companies with actual, tangible value-add. Our unique team has complimentary skillset with an entrepreunurial bend to make you true value-added capital. As partners, Surge provides
on the shelf distribution into 10- 3,000 stores, to test or to scale, actual outsourced sales and operations management, invested capital as lead investor or part of a syndicate, and equity & debt capital fundraising capabilities. Through a disciplined, comprehensive approach, we add value in every phase of a brands evolution.
GERTRUDE, INC.
Gertrude, Inc. is a global innovation, brand development, advertising, and marketing services consultancy that creates purpose-driven ideas, new products, and environments where people discover, rediscover, engage, and connect brands to culture