Promise Holdings LLC.
We live up to our promise, to fulfill our partners’ promise
Investing in Great People, Great Ideas, Great Fun
ABOUT
Promise holdings LLC, is a private holding company formed to invest in and help operate early and late stage businesses, primarily in the dynamic Consumer industry. We bring a high-energy, fun, entrepreneurial spirit to every company, person and situation. We invest and help co-found start-ups, as well as acquire older, 75+ year-old companies. Our only investment criteria are: Great people, Great ideas, and Great fun. Our Promise to everyone we come into contact with - is that we always work with high integrity, high energy, high impact and high trust.
MEET GORDON
A life-long Chicago area native, Gordon is an investor, entrepreneur and performer. Through various investment entities, Gordon is a co-owner and Board member of several companies including but not limited to Hickory Farms, AKIRA, Maya Romanoff, Gateway Newsstands, IgeneX Inc. and Insight Medical Genetics. Gordon is also a former board member of the Goodman Theater, and Co-founder/Vice Chair of AAAIM, the Association of Asian American Investment Managers. Earlier, Gordon was a Principal with Private Equity funds Baird Capital and Reliant Equity. He received his MBA from Harvard Business School where he was a Toigo Fellow and Founder of the Asian American Business Association. He received his BS from the University of Illinois, graduating with Highest Honors and receiving the Bronze Tablet. Gordon is a published author and speaker on diversity in the alternative asset industry, and is also a published poet, produced playwright, spoken word artist and wedding singer.
WHAT WE DO
We believe in working with high-integrity people to create long-term value and have fun along the way. Because we believe in making truly sound, long-term business decisions, we do not have a fixed time horizon for exiting our investments. Our primary criteria are as follows:
Investment: Flexible: Control Buyout, “Influential” Minority Growth Equity, Venture
EBITDA: $1 million or more for Buyouts, Pre-revenue for Seed Venture
Industry: All Consumer, with specific emphasis on Food, Fashion & Beauty, and Leisure
Operators First
Operators First
We’re not former finance guys who have “Operating Advisers”. We are former and current Operators. Period.
Contrarian Approach
We like to go where the “herd” isn’t. We’re driven by data, and our own intuition. We don’t believe in following
Flexibility
We invest in great people & great ideas. No time horizon on exit. No set approach to management or structure. No definition of stage (early or late)
Our Companies
ANNABELLE CANDY COMPANY/SEATTLE GOURMET FOODS/
DILETTANTE CHOCOLATES
With offices in Hayward, CA and Kent, WA, Annabelle is a manufacturer of iconic brands including Big Hunk, Abba Zaba, Rocky Road, U-No, Look!, Myntz and Dilettante Chocolates.
AKIRA
AKIRA was founded in 2002 to provide the trendiest clothing, shoes and accessories for women. We sell through 30+ retail stores in 8 cities and a vibrant website.
AZALEA WANG
Azalea Wang is a cutting-edge designer and seller of trendy shoes for women from all walks of life.
CATALINA FINER FOODS
Based in Tampa, FL, Catalina Finer Foods is a 50-year old manufacturer of iconic Latin influenced frozen & refrigerated foods
CHICAGO SWITCHBOARD
Chicago Switchboard, is a leading manufacturer of custom‐engineered electrical power distribution equipment, including switchgear, switchboards and panelboards. The Company has built leading share positions in its target markets and is a preferred supplier to many blue‐chip customers who value Chicago Switchboard’s extensive engineering capabilities, high quality products and outstanding customer service.
FOODBARZ
FoodBarz is the leading high-end commercial foodservice amenity service to multi-tenant suburban office buildings. The company currently has leases for 15+ locations located in large, suburban office buildings in the Chicago area where it is the exclusive food provider.
GALAXY TECHNOLOGY
Galaxy Technologies, located in Winfield, Kansas near the heart of the Air Capital, is a “best value” business partner to companies around the world with complex design and manufacturing needs. We are a major supplier for the design, manufacturing and assembly of production tooling for the aerospace, defense and plastic markets. Major customers include Boeing, Spirit Aerosystems, Northrop Grumman, Lockheed Martin, Rubbermaid and Coleman.
GATEWAY NEWSTANDS
Gateway Newstands is the leading franchisor of newstands in North America, with over 400 locations throughout Canada and the United States. The company provides convenient products through its kiosks and small footprint retail locations in malls, office building lobbies, train stations, hospitals and universities.
HICKORY FARMS
Hickory Farms is a leading specialty food retailer. The company is known for food gifts that are sold via web, catalog, mass retail and grocery. During the holiday season, Hickory Farms operates 500+ seasonal kiosks across North America. The company just celebrated the brand’s 65th Anniversary, and is transforming and reinventing the brand with a focus to be the best retailer in the food gifting space.
IGENEX
IGeneX, is a leading high complexity, CLIA-certified clinical reference laboratory providing personalized molecular and immunological testing services for Lyme and associated tick borne diseases to private practice physicians, hospitals, and other clinical reference laboratories worldwide. Based in Palo Alto California, the Company has been committed to providing innovative, state-of-the-art clinical testing for over two decades and places special emphasis on the individual needs of each healthcare provider and each patient. IGeneX provides testing for the entire United States and globally, with the majority of its international business originating from Canada, Australia, and Europe.
INSIGHT MEDICAL GENETICS
Insight Medical Genetics is a leading turnkey provider of integrated clinical and laboratory services in the high growth field of genetic medicine. Headquartered in Chicago, Insight Medical Genetics continues to build on its significant referring provider network of approximately 500 physicians and 150 practices in Illinois. The patient centric focus and high touch personalized counseling make Insight an extension of, and critical support function for referring providers.
MARATHON VENTURES
Founded in 1915 and based in Bellevue, Nebraska, Marathon Ventures (”MVI”) is a leading manufacturer and marketer of private label baking and snacking nuts, as well as our own brand of snack nuts called Pear’s Snacks.
MAYA ROMANOFF
Maya Romanoff is the largest manufacturer of handcrafted wallcoverings in the United States. For more than 40 years, their artisans have incorporated glass beads, gold leaf, seashells, wood and stitching right in their Chicago studio.
Prolific Ventures
Prolific Ventures is a partnership between Promise Holdings and Prolific Media to invest in and provide value-added services to various eComm businesses, by providing value-added digital marketing expertise, equity & debt capital raising capabilities, and general strategic and revenue generating capabilities.”.
SOUTHERN BELLES BBQ
Based on a generations old family recipe out of Memphis, Southern Belles BBQ is the leading brand, and a pioneer in the Premium BBQ sauce category, having won over 100+ national BBQ sauce awards
SURGE CPG
Surge CPG was created to provide the next generation of food and beverage companies with actual, tangible value-add. Our unique team has complimentary skillset with an entrepreunurial bend to make you true value-added capital. As partners, Surge provides
on the shelf distribution into 10- 3,000 stores, to test or to scale, actual outsourced sales and operations management, invested capital as lead investor or part of a syndicate, and equity & debt capital fundraising capabilities. Through a disciplined, comprehensive approach, we add value in every phase of a brands evolution.
UNCLE JOHN'S PRIDE
Uncle John’s Pride has been making sausage for over 40 years with its signature of quality, freshness, and affordability. Under various brands including Uncle John’s Pride, Bean Brothers, Real Tree, Peppino’s, and Garcia, Uncle John’s delicious smoked sausage can be found in hundreds of retail and foodservice establishments.
Former Portfolio Companies (Since Exited)
STRIDE TOOL
We are a worldwide designer and manufacturer of specialty hand tools for the professional and DIY market. Our flagship brand, Imperial® has been a pioneer in the manufacturing of brass valves and fittings, and developed into the worldwide leader of innovative products serving the HVAC/R service and tube working tool industries.
SWING KING
With decades of combined experience in the Golf, Sports and Technology industries, the SWING KING team has developed a revolutionary system for bringing more revenue and excitement into your clubhouse. We love golf, creating value for our partners, building world-class technology, and golf.
SOIL & CLAY
Our mission at Soil & Clay is to strengthen your bond with nature and help liven up your space. Soil & Clay is the leading online retailer of house plants and other home decor products.
ESQ CLOTHING
Our mission at Soil & Clay is to strengthen your bond with nature and help liven up your space. Soil & Clay is the leading online retailer of house plants and other home decor products.
CONTACT
Gordon C.C. Liao
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